The Challenge:
Marketlane envisioned a dynamic online marketplace connecting hundreds of independent vendors with a global customer base. They needed a robust, scalable, and intuitive multivendor e-commerce website that could handle complex transactions, manage multiple user roles, and provide a seamless experience for both shoppers and vendors—all under a single, cohesive brand umbrella.

Our Technical & Strategic Solution:
Artomeo architected and built a powerful, custom multivendor platform from the ground up. Our approach was to create two flawless experiences in one:

• For Shoppers: We designed and developed a beautiful, fast, and intuitive front-end storefront. Features like advanced search & filters, a unified shopping cart, and secure single-checkout were engineered to make discovering and purchasing from multiple vendors effortless.

• For Vendors: We built a comprehensive, secure vendor dashboard—a backend portal where vendors could easily set up their own branded storefronts, manage inventory, process orders, track analytics, and receive payments autonomously, all within the Marketlane ecosystem.

We integrated essential functionalities like role-based access control, automated commission tracking, and a robust admin panel for Marketlane to oversee the entire marketplace with ease.

The Result:
The successful launch of a future-proof digital marketplace. Within the first quarter, Marketlane onboarded over 150 active vendors and processed thousands of transactions seamlessly. The platform’s flawless user experience led to a 25% higher average order value compared to industry standards and established a solid technological foundation for rapid, sustainable growth.